Internationally beloved children’s story, THE PAPER BAG PRINCESS, optioned for the big screen

FOR IMMEDIATE RELEASE October 28, 2021: Annick Press is thrilled to announce that The Paper Bag Princess, written by Robert Munsch and illustrated by Michael Martchenko, has been optioned by Universal Pictures as a live-action motion picture. Elizabeth Banks and Margot Robbie are producing for the studio with Banks slated to direct the feature film. Partners in the option are WildBrain who hold animation rights to the title. Purported to be one of Canada’s largest feature film deals to Hollywood, Robert Munsch confirms that “I is going to be a movie! Yes, Yes, Yes!” The deal was brokered by Janine Cheeseman of Aurora Artists.

The Paper Bag Princess was published in 1980 and has gone on to join the canon of outstanding picture books for youth. It has sold over 7 million copies, been reprinted over 100 times, and been translated into over 20 languages. Its iconic heroine—the spunky, witty, and resourceful Elizabeth—has inspired countless kids and the adults in their lives. By outwitting a ferocious dragon and showing us how to be fearless and brave, we’re inspired to become our own heroes and change the world—one dragon at a time.

The book, and all it stands for, is celebrated each year during Paper Bag Princess Week, leading up to Paper Bag Princess Day. Bookstores, libraries, and schools across North America hold events where kids celebrate the self-assured Elizabeth and everything they have in common. Next year, Paper Bag Princess Day falls on Saturday, March 5, 2022, preceded by Paper Bag Princess Week on February 28–March 4, 2022 (the week leading up to International Women’s Day). The theme will be “I Am a Paper Bag Princess.”

In recognition of the book’s success, Annick recently published a 40th anniversary edition with a variety of special features including an afterword by Ann and Robert Munsch, a preface by Chelsea Clinton, and foreword by Francesca Segal.


THE PAPER BAG PRINCESS, published in 1980 by Annick Press, has been recognized as one of the first feminist picture books. It has been translated into 24 languages and sold over 7 million copies worldwide. The book was one of the first published by author Robert Munsch.

ROBERT MUNSCH is one of North America’s bestselling authors. He has published close to 100 books which have sold more than 82 million copies in North America, and have been published in 31 territories and 45 languages, including 20 Indigenous languages. Born in Pittsburgh, Pennsylvania, Munsch lives in Guelph, Ontario.

ANNICK PRESS is recognized as one of the most innovative and cutting-edge publishers of children’s books in North America. Founded in 1975, Annick is home to many award-winning and bestselling titles including The Paper Bag Princess, Red Is Best, Fatty Legs, and The Power of Style. Visit Annick Press at

For more information, please contact:
Amanda Olson
Marketing & Publicity Director, Annick Press