This year, the Canadian Children’s Book Centre is participating in #GivingTuesday to raise money for Canadian Children’s Book Week 2020, a national tour of authors, illustrators and storytellers who travel across Canada giving readings in this annual celebration of books. The tour has taken place every year since 1977, although the upcoming Book Week will look different than it has in years past, as we search for a new title sponsor. The donated funds will go directly towards the Adopt-a-School program, which allows schools, libraries and community centres who cannot afford the price for a reading to participate. Every $250 raised will cover the cost for a reading, which can have a lifelong impact on young people.
Our goal is to inspire a love of books and story, as well as an appreciation of the creative process, in readers of all ages. By introducing emerging and established Canadian children’s authors, illustrators and storytellers to audiences from coast-to-coast-to-coast we aspire to focus attention on the value of reading and writing, to help create an informed new generation of young Canadian readers and to encourage emerging young writers.
This year, #GivingTuesday is December 3rd. All day we will be posting to social media to share our progress. CCBC staff will take part in a series of challenges based on how much money we raise during the day and will document everything on social media. Our goal for the day is to raise $5,000 to support Book Week, which will cover 20 readings and reach nearly 1,000 children. The campaign will be the start of a wider fundraising campaign to raise $25,000 for Canadian Children’s Book Week by May 1, which will cover 100 readings.
It is important to us that children all across Canada are able to participate in Book Week, whether they live in major cities or remote areas. A reading can change a child’s life forever, transforming them into a reader and broadening their world through stories.
For more information, please contact:
Marketing and Communications Coordinator
Canadian Children’s Book Centre
416 975-0010 ext. 221