Application deadline: September 15, 2013
Start date: October 1, 2013
Salary: One-year contract with potential for permanent position. Salary commensurate with experience.
To develop, establish and maintain marketing strategies to meet the Canadian Children’s Book Centre objectives through effective management of the marketing, advertising and promotional activities of the organization.
- Planning, implementing, and reporting on marketing campaigns (both traditional and online), including advertising and social media.
- Responsible for the management and maintenance of CCBC website and working with webmaster on development of new, state-of-the-art website.
- Keeping current with new developments in web technology and online marketing/sales opportunities.
- Responsible for the enhancement of the CCBC’s online marketing presence (new blog and newsletter, CCBC Events page, Twitter and Facebook)
- Representing CCBC both online, via our social media accounts, and in person at conferences and events.
- Writing and soliciting content/posts for CCBC website/blog.
- Assisting authors and illustrators with their online promotion efforts via CCBC Events page (https://events.bookcentre.ca).
- Writing and disseminating press releases.
- General marketing of the CCBC’s programs and publications and finding new marketing and sales opportunities.
- Liaising with media and advertising contacts.
- Minimum two years’ experience in both traditional and digital marketing and website management and maintenance, preferably in book publishing.
- Comfortable with technology and can pick up new programs easily.
- Knowledge of online marketing including social networks.
- Knowledge of website languages and tools an asset.
- Excellent written and verbal communication skills, as well as creative marketing skills.
- Knowledge of books—especially books for children and teens—and a background in publishing an asset.
- Excellent time-management and organizational skills and can handle multiple projects at once.
- Self-starter, able to take initiative and work independently as well as collaboratively.
- Flexible and innovative in order to respond to changing needs.
- Good problem solving, decision-making and critical thinking skills.
- Demonstrated business professionalism and respect for confidentiality.
- Ability to liaise with wide variety of contacts including authors, illustrators, booksellers, publishers, teachers, librarians, CCBC members, board of directors, and sponsors.
- Able to work in both official languages an asset.
How to Apply: Please e-mail a cover letter outlining the qualifications and experience you would bring to the position with a resume to Charlotte Teeple, Executive Director at email@example.com. No phone calls please. All applicants will receive an e-mail receipt but only those being considered for an interview will be contacted.
About the Canadian Children’s Book Centre:
The Canadian Children’s Book Centre (CCBC) is an incorporated, national, not-for-profit organization founded in 1976 to support the growth of children’s publishing in Canada by promoting the reading, writing and illustrating of Canadian children’s books and to market those books to get them into the hands of Canadian children. For almost thirty-seven years the CCBC has been providing programs, services, resources, materials and activities that are used by educators, librarians, publishers, authors, illustrators, booksellers and members of the general public, especially parents, and encourages closer ties among the various sectors of the industry through its special events, programs and services.