First Book Canada and Amazon Canada to deliver $100,000 in new, high quality books to children across the country for the holiday season

For every qualifying children’s book purchased on over the next two weeks, Amazon Canada will donate $1 to First Book Canada, up to $100,000

MISSISSAUGA – October 9, 2018 – Amazon Canada and First Book Canada announced today that they will deliver up to $100,000 in new age-appropriate books to children in need across Canada just in time for the holiday season. For every purchase of a wide selection of children’s books on from now through October 23, 2018, Amazon Canada will donate $1 to First Book Canada, up to $100,000. To shop for qualifying books, customers on will see “buy a book, give a book” on the product detail page of a children’s book, which will indicate that it qualifies towards the donation. Every $1 donated by Amazon Canada will result in the delivery of one book to a child in need.

First Book Canada is able to deliver books to build the home libraries of children in need thanks to this contribution from Amazon Canada, which will begin getting delivered to children across Canada in November via First Books Canada’s various distribution centres and network of educators. Since 2009, First Book Canada has distributed more than six million new books to programs serving children in need.

“We already know this remarkable donation from Amazon Canada is going to be a game changer for thousands of Canadian children this season,” said Tom Best, Executive Director of First Book Canada. “Fueled by the kindness of their Canadian customers, Amazon Canada has provided us with the most generous and lasting gift of all: books that will open doors of possibility and learning for children in need.”

“We are pleased to team up with First Book Canada through this amazing program, which will be a direct result of customer purchases of children’s books over the next two weeks,” said Mike Strauch, Amazon Canada country manager. “At Amazon, it all started with books, and what better time of year to give the gift of literacy to kids across Canada than the holiday season.”

To learn more and browse a selection of children’s books on that will directly contribute to the donation amount, visit

About First Book Canada
Almost 25% of Canadian households do not have a single book. First Book Canada is transforming the lives of kids in need by making brand new, high quality books and educational resources available on an ongoing basis. Through a market-driven model, First Book Canada is creating equal access to quality education affordable to its member network of more than 8,000 educators who exclusively serve kids in need. Since 2009, First Book Canada has distributed more than 6 million books and educational resources to hundreds of thousands of kids across Canada.

Eligible educators, program coordinators, librarians, and professionals serving kids in need can register at For more information, visit and follow our latest news on Twitter, Facebook, and LinkedIn.

About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit and follow @AmazonNews.